Featuring insights from Angela Hawkins, Vice President of Marketing at Voices, the article reveals that audio-focused experiences and content will continue to dominate this year in the fast-growing global creator economy.
More details can be found at https://www.uscreen.tv/blog/creator-economy-trends
Angela Hawkins’ inclusion on behalf of Voices serves as a testament to the company’s status as an authority in the audio content space and as a global leader in the creative marketplace.
As the creator economy soars to new heights in 2022, with its estimated valuation at around $104.2 billion, the industry continues to have an increasingly dominant influence on the way that everyday citizens access, interact and engage with content.
As such, industry heavyweights like Hawkins are pleased to be at the forefront of understanding and directing this fast-moving field. In particular, one of the key takeaways from this new report is that audio-focused experiences will continue to attract more and more content consumers.
Not only in podcasts, which have now become the defining medium of millennials and the decade, a sharp growth has likewise been witnessed in audio social media like live audio rooms. As the report detailed, key players like Twitter have recently introduced and backed the audio-driven Twitter Spaces.
For content creators that are looking to shift into the abundant audio real estate which is available online, Voices is operating in over 160 countries and possesses an immense talent pool of freelance voice artists, audio producers, translators, and musicians.
The firm’s leadership is acclaimed for their industry knowledge and forward-thinking attitude and creators of all scales can benefit from their comprehensive talent marketplace.
Given that the Uscreen report emphasized that 92% of the world’s 50 million creators worldwide are amateurs, Voices also offers customized project management solutions. These help guide creators and influencers into the world of audio content creation from the initial steps till the end of a voice project.
Angela Hawkins and Voices have worked with some of the world’s largest brands and creative talents, including Hulu, The Discovery Channel, Microsoft, and BMW.
As Hawkins was quoted in the new state of the industry report, “With so much valuable audio real estate available, it will be crucial for creators to ensure their brand is not only represented visually, but audibly as well.”
More information is available at https://www.voices.com
100 Dundas St Suite 700
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No PITCH SCOOP journalist was involved in the writing and production of this article.