Plant motifs have always been present in jewelry. The world of flora is, after all, an inexhaustible source of ornaments seducing with its complexity, harmony, and natural charm. Plants and flowers, however, are not only the sensual beauty of forms and shapes. It is also rich and noble symbolism – often mysterious, sublime, and fascinating. No wonder that every woman, Flora Van Cleef & Arpels buyer, eagerly reaches for jewelry inspired by plants. Their charm – extraordinary and unmistakable – emphasizes their charm and beauty effectively, but unobtrusively.
The Flora Van Cleef & Arpels collection is the epitome of great inner strength, beauty, and delicacy. It is directed primarily to every demanding Flora Van Cleef & Arpels Buyer who wants to change their life, make it beautiful, and make their dreams come true.
The Flora Van Cleef & Arpels collection captivates with its diversity. Thanks to this, it fits perfectly both with elegant creations and everyday stylizations. The Flora collection includes rings, bracelets, and necklaces.
A Little bit of Van Cleef & Arpels History
Inspired by a passion for beauty and perfection, Van Cleef & Arpels has been capturing unique styles in perfect creations for 114 years. Today, the brand creates jewelry, watches, fragrances, and high jewelry masterpieces for customers around the world.
Van Cleef & Arpels is one of the top 5 world-famous jewelry brands. Inspired by nature and fantasy, creativity and charm, culture and poetry, Van Cleef & Arpels jewelry and watches open the door to a world of eternal beauty and harmony.
In 1926, Renée Puissant, daughter of Estelle and Alfred, becomes the artistic director of the House of Van Cleef & Arpels. Rene Puissant collaborated with the talented artist and designer Rene Sim Lacaz. The result of this tandem is an inexhaustible artistic heritage. The collaboration between Rene Puissant and Rene Sim Lacaz spanned the period from 1926 to 1939. Works born at that time took an honorable place at the forefront of jewelry design.
In 2010, Lady Arpels Pont des Amoureux won the Grand Prix d’Horlogerie de Genève in the Ladies Watch category. On the clock, a pair of lovers met on the bridge at noon and at midnight to give a gentle kiss. And in 2019, Van Cleef & Arpels presented 6 new models of watches from the Lady Arpels Pont des Amoureux collection.
Today, Van Cleef & Arpels has branches in the Middle East, Southeast Asia, Europe, Australia, the USA, and Canada. The flagship boutique at 22 Place Vendôme in Paris remains. 114 years after launching its first boutique, Van Cleef & Arpels has become one of the best jewelry houses in the world.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No PITCH SCOOP journalist was involved in the writing and production of this article.