It is difficult to give an example of a jewelry company that grew as fast as Van Cleef & Arpels and whose business is constantly growing. The company flourished even in crushing global crisis and war years. The company has always tried to catch the smallest changes in fashion and immediately reflect them in its thematic cycles. But the most amazing thing about Van Cleef & Arpels is that the company’s products have always gone beyond fashion and time. Jewelry that was popular decades ago is also relevant today. They cannot be compared old and current – they are just as beautiful and modern.
Jewelry fashion, probably the strictest so far, still makes every effort to satisfy us with something new and original. One of the latter trends is rings that are not in the usual place on the finger, but in between. A completely different optical effect is created – at first glance it is not clear what this decoration looks like in general.
Jewelry: Open Ring
In the spring of 2014, Van Cleef & Arpels presented their Cosmos jewelry collection. The line, dedicated to the brand symbol – four-leaf, has three rings open at the top. At the ends of the open stem, made of white or yellow gold, graceful flowers adorned with diamonds, onyx, or white mother-of-pearl. In practice, when worn, the ring looks as if the two flower heads are pressed between the fingers, while the non-distinctive border is safely tucked on the back of the hand.
This trick has been practiced at Van Cleef & Arpels for a long time, and open-shaft jewelry is simply called “finger rings”. Incidentally, the French version of the name, Bague Entre Les Doigts, was patented by the company in the early 1970s. Since then, jewelry with an unusual shape has become one of the hallmarks of Van Cleef & Arpels, and in recent years it has increasingly attracted the attention of designers from both other prominent jewelry houses as well as young designer brands.
The famous French jewelry house Van Cleef & Arpels has been developing rings of unusual shape and content now for over 10 years.
Van Cleef & Arpels’ seemingly simple and at the same time very sophisticated and exclusive jewelry is modern and at the same time relevant forever. This trend has delighted every Between the Finger Rings Buyer. Everyone likes it without exception, attracting fashionistas with colors and sophistication.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No PITCH SCOOP journalist was involved in the writing and production of this article.